
Why the "Pivot" Isn't Always the Answer
acquisitions cold caller dispositions va executive assistant lead generation pivot May 08, 2024In today's digital age, we're bombarded with advice from influencers who claim to have the secret formula for success.
Scroll through your social media feed, and you're likely to encounter phrases like "You need to pivot," "You're in the wrong market," or "That doesn't work anymore."
It's all too easy to get caught up in the whirlwind of suggestions, feeling pressured to constantly change directions or abandon ship at the slightest hint of difficulty.
But let's pause for a moment and get real.
How many times have you heard these pieces of advice, only to find yourself no better off than before?
It's pretty irritating, isn't it?
Here's the truth: if what you're trying to do is already being done by others, then the problem might not lie in the "what" but rather in the "how."
Take wholesaling, for example.
Despite what some influencers might claim, it's a strategy that still works, even in today's competitive market.
Sure, you might hear people saying, "Your market is too saturated," or "You should try a different approach." But if that were the case, why are others still succeeding in your market? And why do some investors even leave their own market to come to yours?
Cold calling is another prime example.
Critics might argue that the leads aren't always super motivated. But think about it—when was the last time someone eagerly handed over their property to a stranger over the phone?
Building rapport takes time, and follow-ups are often necessary.
It's not about the leads; it's about how you handle them.
Here's the kicker: it's not about the area, the marketing channel, or even the economy—it's about your team. Your success hinges on your ability to execute effectively, regardless of external factors.
But before you start feeling defeated, know this: there's hope. Reach out to me, and I can help you navigate through the challenges of closing "unmotivated sellers" and selling "unsellable houses." My virtual assistants are experts at generating leads and closing deals, even in the toughest markets.
Remember, it's not about the circumstances—it's about your team. So don't let the noise of influencer advice distract you from what truly matters: taking action and getting results.
Click HERE to learn more.
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