How I Proved a Point
May 24, 2024I was out the other night, just having a little fun, listening to some music, and relaxing.
It was one of those nights where I wanted to unwind and not think about work.
You know how it is—after a long week, you just want to switch off for a bit.
As I was enjoying my time, this guy walked up to me and introduced himself.
Now, for whatever reason, this happens to me all the time.
Maybe I have one of those faces that just invites conversation.
After he introduced himself, he hit me with the question I dread the most:
"Hey man, what do you do?"
Personally, I hate this question.
It always leads to an hour of me talking about real estate at a time when I don't want to talk about real estate.
I talk about real estate all week.
On the weekend, I like to take a break from it.
So, I decided to mix things up a bit.
Instead of telling him the usual spiel about my real estate ventures, I said, "I own a cold calling company."
He looked at me and said, "Cold calling is dead. You better find a different business."
At this point, the place was totally packed.
Not sure how many people were there, but it was a lot.
I saw an opportunity to make a point and said to him, "Look around the room...what do you see?"
He wasn't sure where I was going with the question, so he just kind of stood there, looking a bit puzzled.
So I asked him another question, "What percentage of the people in this room vape?"
He said, "I don't know, maybe like 25%."
I then asked, "What percentage of these people are wearing cowboy boots?"
He said, "I don't know, maybe 10%."
I continued, "What percentage of these people wear glasses?"
He looked around and said, "Looks like maybe 5%."
I could tell he was getting tired of me asking him questions, so I decided to ask him one last one.
"Ok, last question...how many people here have a phone?"
He didn't even look around the room and said, "All of them."
I smiled and said, "Cold calling will be dead when nobody has a phone, but right now my odds look pretty good."
He paused for a moment, clearly rethinking his initial comment.
It was one of those moments where you could see the wheels turning in his head.
The reality is, as long as people have phones, cold calling will never be truly dead.
It might evolve and change with the times, but the core concept remains powerful and relevant.
This conversation reminded me of something important: sometimes, the best way to address skepticism is to take a step back and look at the bigger picture.
While technology and trends shift, certain fundamentals—like the ubiquitous presence of phones—stay the same.
It was a fun way to illustrate a point and a reminder that sometimes, the answers to our biggest questions are right in front of us.
So next time someone asks what I do, maybe I'll stick with the cold-calling story.
It certainly makes for a more interesting conversation.
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